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The company's values are symbolized in its name itself, Immortal, which states for:
I - Innovative Quality
M - Maintaining Leadership
M - Market Conscious
O - Outperform Competition
R - Reliable
T - Truly Professional
A - Acheiving Stellar Reputation
L - Latest Technology
At Immortal tyres, products tests are conducted in house using sophisticated equipment to strengthen the quality requirements, develop new designs and revamp the existing production processes
Immortal is the first in the industry to launch the tubeless tyres range with Black Chill Compound Technology (BCCT) for cooler running in hot climates and the best option for a wide variation of road condition.